The North Face

For the Icon Remastered advertising campaign by The North Face, I undertook a Sound Re-design project aimed at accentuating the contrast between nature and technology. To achieve this, I skillfully blended natural environmental sounds with electronic and futuristic elements. The objective was to create an immersive auditory experience that highlights the dichotomy between the raw beauty of nature and the cutting-edge world of technology. By seamlessly fusing these diverse soundscapes, the re-designed sound complements the visual narrative, evoking a sense of wonder and excitement, while inspiring a deeper connection to both the brand and the outdoors.